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General Sales Manager Job Details

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Company:  Holiday Retirement
Categories:  Independent Living (IL) / Retirement Community Living
Job Role:  Sales Management / Marketing Management
Job Type:  Full Time
Travel Required:  50% of the time
Preferred Degree:  High School
Experience Required:  5 years
Country:  United States
Region/Province:  Oregon (OR)
City:  Portland
Job Description: 

JOB DESCRIPTION

Page 1 of 3 Job Title: General Manager (General Sales Manager during onboarding/training experience)

Reports To: Regional Director

Summary: Holiday Retirement is seeking high energy individuals with extensive experience in grass roots sales and marketing and operations leadership. This GM role has recently been created to take advantage of the explosive growth in the senior living industry which will increase exponentially each year due to the aging baby boomer population. This opportunity offers interested individuals the ability to get in on the ground floor of an exciting new era of expansion in a well capitalized and stable organization under new management with over $800 million of annual revenues, $6 billion of assets and over 10,000 associates. In order to capitalize on this opportunity, we are seeking experienced sales-oriented GMs to provide inspirational leadership to our associates and highly personalized customer service to the tens of thousands of our seniors who elect to call Holiday Retirement "home." The logical career path for this GM position leads to both regional management roles ($250 million real estate portfolios with over 400 associates) and district management roles ($1.5 billion real estate portfolio with over 2,000 associates).

This new role starts off with two weeks of formalized classroom training which will acclimate individuals to the Holiday culture, the senior housing industry, and our localized grass roots approach to sales and marketing. This time period is designed to equip you with the background and skills to be successful in our industry right out of the gate!

Next, our on-the-job training continues in the field with the rare opportunity to earn unprecedented sales bonuses under the title "General Sales Manager." As a GSM, you will work in a "cluster" of Holiday communities with your community and regional teams where you can immediately capitalize on your extensive sales and marketing abilities. This total immersion experience gets you into the action quickly but thoughtfully. The accompanying addendum provides a summary of the critical job responsibilites while performing this 16-week role. During this 16-week process, you will immediately apply Holiday's grass roots approach to sales and marketing, leveraging your existing sales background to begin converting potential residents into actual residents. Much as it is in the limited service/extended stay hospitality sector, relationship- oriented sales is the cornerstone behind our success. Our approach to sales and marketing is a proven one with a tremendous track recording spanning four decades and includes:

  • Cultivating and maintaining referral relationships with local and professional networks (local community organizations, senior centers, doctors, rotary clubs, Chambers of Commerce, churches, hospital discharge planners, etc.).
  • Making outbound calls inviting prospective residents, their families and friends to come experience the Holiday Touch in person at our communities (musical concerts, ice cream socials, arts and crafts, display cooking, WiiTM bowling tournaments, seminars on topics relevant to seniors, etc.).
  • Actively participating in these events and encouraging the seniors to take a full tour of our wonderful communities while they are at the activity. Encouraging them to stay for a free meal prepared from scratch by our Executive Chef or to stay overnight with us for free in one of our guest suites.
  • Continuing to cultivate these relationships and ultimately converting prospects into happy residents who no longer have to worry about doing their own grocery shopping and yard work. Once they move in with us, they are free to live an active and fulfilling lifestyle created through the Holiday Touch.
  • Helping us keep a finger on the pulse of our competition and understanding their product and price offering in order to maintain our competitive advantage.

 

JOB DESCRIPTION

Page 2 of 3

Once this 16-week sales experience is complete, you will transition back into a brief onboarding session where we will continue to invest in you with hands-on operations training. At this point, you will be moved into a General Manager leadership role in one of our 313 communities across North America. As a General Manager, you will assume full leadership for your community, assuring optimum performance and continual improvement in resident services and relations, associate relations, sales/marketing, financial controls and overall community appearance.

Highlights of the Essential Duties and Responsibilities include the following:

  • Provide executive leadership, communications, supervision, training, guidance and inspiration while overseeing all aspects of management.

 

  • Revenue-Develop and implement grass roots approach to sales & marketing with a view toward driving total revenue growth through effective community relations, special events, direct-inquiry calls, tours, etc. The GM will devote substantial time each week for community outreach, following up on direct inquiries, and conducting tours for prospective residents. The GM will be responsible for monitoring and maintaining relationships with competitors, including the timely completion of competitive reports.

 

  • Budget-Create, implement and monitor the annual budget, making strategic adjustments throughout the year to maximize net operating income as necessary.

 

  • Leadership-Assume ultimate responsibility for all Human Capital functions in conjunction with Community Managers. Ensure that individual members of the management team (management pair and Executive Chef) clearly understand & execute their roles, with complete accountability for the functional areas they have been assigned to manage. (Food service, maintenance, ECs, servers/housekeepers, etc.).

 

  • Resident Relations-Assume ultimate responsibility for ensuring that all associates are consistently perpetuating a culture of resident service that is consistent with the company's core values and the Holiday Touch.
  • Human Resources-Develop and maintain staff who provide quality service and ensure resident satisfaction. This includes direct responsibility for hiring, training, supervision, scheduling of hours, breaks, and meal periods, performance management, discipline, and discharge. Oversee and evaluate the effectiveness of the Managers and Executive Chef in fulfilling their responsibility to manage and supervise their assigned operations functions effectively.

 

  • Food Service-Direct, evaluate, and interact with the Executive Chef in budgeting, inventory, reporting, preparation, and serving of attractive, appetizing, and balanced meals in accordance with Holiday guidelines. Ensure that maintenance of clean, sanitary, safe, and attractive Kitchen and Dining Room facilities is a priority for all staff.

 

  • Maintenance-Ensure that day-to-day building and grounds maintenance issues are addressed and resolved adequately, either by Maintenance staff and contractors or Home Office Maintenance Department staff.

 

  • Safety-Ensure that the Community Managers maintain the Holiday Safety Program. Share responsibility with the Community Managers and Executive Chef to enforce regular employee Safety Committee meetings.

JOB DESCRIPTION

Page 3 of 3

  • Exercise managerial and supervisory authority in a manner that complies with Holiday guidelines and applicable laws. Interpret, implement, comply with, and effectively enforce Holiday Community practices consistent with such policies and laws. Provide effective and timely resolutions to problems occurring in the Holiday Community, using available resources and following Holiday's policies and procedures.

 

  • Address issues impacting all areas of Management and resident satisfaction through weekly meetings with the Management Team.

 

  • Assume responsibility for managing all day-to-day aspects of units directly supervised by the Managers and Executive Chef in their absence to assure the smooth operation of those functions.

 

  • Share responsibility with the Managers to respond to emergencies, evaluate resident needs, and take appropriate action.

 

  • Oversee all programs and requirements necessary to make the Holiday Community profitable and successful. Attend conferences, training sessions, and managerial meetings as required.

 

  • Perform other duties as assigned by the Regional Director and/or Managing Director.
Post Date:  11/15/2009
 

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