Providing Homelike Assisted Living to Moderate Income Seniors
December 21, 2009 in Assisted Living by Kristin Sullivan
By Kristin Sullivan
When Elizabeth Davis was working as a social worker in a geriatric clinic at Newark Beth Israel Medical Center in the late ‘80s, she was disturbed to learn how few options existed for low and middle income seniors who couldn’t live independently any longer.
“Many were being forced prematurely into nursing homes or living in less than adequate boarding homes, in conditions that were sometimes shocking,” Davis says.
So she took matters into her own hands and took over Bright Side Manor, which at the time was a residential health care facility in Teaneck, N.J. Now, Bright Side Manor operates under the umbrella of Davis’s 501(c)(3) nonprofit, Geriatric Services, Inc., and she’s able to provide a safe, homelike assisted living facility to residents who otherwise wouldn’t be able to afford such care. Eighty-six percent of her residents are considered low- or moderate-income.
“We carried out extensive renovations, became a Medicaid provider and are happy that we can assist older adults regardless of their resources,” Davis says. “Few other facilities in New Jersey will accept Medicaid residents, so these folks are forced to live without the care they need or are pushed into nursing homes. . . So an older adult who has worked his or her whole life, contributing to family and community, will find that unless they have at least $160,000 in the bank, they can’t access assisted living.
“Most of my residents, the majority of whom would be considered ‘middle class,’ would not be in assisted living if it weren’t for Bright Side,” Davis continues. “They would be living in unsafe situations, vulnerable to neglect or abuse, or prematurely placed in nursing homes.”
Bright Side’s residents include retired nurses, a Holocaust survivor, a pianist and a sociologist who spent much of his career in Indonesia and Central America, Davis says. In the past, they even had a jazz drummer who played with the likes of Billie Holiday and Tony Bennett and provided a rhythm section for a makeshift “band” Davis has put together, comprised of residents who enjoy singing oldies music. Frequently, a group gathers to sing classics such as “Build Me Up Buttercup” and “Mustang Sally.”
“When I want to get away from my desk and the pressures of running a facility on a shoestring budget, I go find a group of residents, put on some lively music and we have a blast!” Davis says. “It reminds me of why Bright Side is worth all the effort it takes. I’ve been doing it now for at least three or four years and we usually gather a crowd of eight to ten who sing and others who listen and applaud!”
Bright Side is funded through resident fees, Medicaid reimbursements and grants, contributions and fundraising, Davis says.
“Resident fees and Medicaid don’t cover our operating costs so we do need support from our community,” she says. “In this economy, raising private donations is increasingly challenging. The public needs to know, however, that contributions to a place like Bright Side have a direct and significant impact on our residents and their environment.”
For more information on Bright Side Manor, please visit their website.



