Home Care / Home Health Care Industry Outlook – 2011 Report
December 31, 2010 in Home Care / Home Health by NSLPN Admin
The passage of sweeping health care reform in the United States in 2010 is setting the stage for many key changes and trends within the home car and home health industry. In 2011, working professionals and hiring managers within the home care and home health industry can expect to see several emerging trends and changes that have been prompted by the state of the economy, health care reform and other factors. As always, the elderly population in the U.S. continues to rise and will have a leveling effect on any dip that may occur within the industry.
2010 was a very bad year for homeowners. Many people lost their homes due to the poor economy and the bursting of the so-called real estate bubble. Fraud among mortgage lenders has been rampant, and senior citizens are the most popular targets. As a result, quite a few seniors lost their homes in 2010. Whether the number of people who lost their homes is significant enough to impact the home care and home health industry remains to be seen. It may also be mitigated by the fact that more people than ever are seeking to avoid hospitals and the huge bills that go along with them.
Section One: Hiring in the Home Care and Home Health Care Industry in 2011
While most industries are experiencing layoffs, cutbacks and other issues, the overall healthcare industry continues to flourish. That trend should continue into 2011, and it should be especially prominent within the home health care and home care industry. Although working in home care isn’t for everyone, those who are suited for it will be able to take their pick from many in-demand positions. The industry isn’t expected to experience any significant downsizing or other drawbacks during the next year.
In-Demand Positions in the Home Care and Home Health Care Industry in 2011
Home care aides will continue to be in very high demand with in the home care and home health care industry in 2011. Because home care aides handle a large array of different tasks – and because they are not trained as nurses – they tend to be very economical choices for home care companies. Many people who are unable to find work in their current industries could easily receive training to become home care aides; in fact, many already have. Still, the number of available aides versus demand is quite unbalanced.
Home health aides, who usually work for home health agencies, work under the supervision of trained professionals. They keep track of patients’ progress and report back to their superiors. Many home care companies turn to home health aides because they lessen the burden that’s placed on the shoulders of LPNs, RNs and other professionals. In 2011, demand for home health aides is expected to be higher than ever. This position is also a great stepping stone for those who want to see what the home care field is like, but who aren’t sure if they are a good fit.
Less In-Demand Positions in the Home Care and Home Health Care Industry in 2011
As reliance on home health aides and home care aides grows, demand for social workers and therapists in home-based settings may decrease in 2011. While such positions will continue to exist, they may be pared down by organizations that are looking to cut costs. While social workers don’t generally command enormous salaries, they are still paid more than home care aides. Most likely, many home care aides will report back to social workers and other professionals, who will only pay personal visits at infrequent intervals.
Section Two: Expected Growth in the Home Care and Home Health Care Industry in 2011
The poor economy and the high number of foreclosures that have occurred in the U.S. within the last year are sure to have an impact on the growth of the home care and home health care industry in 2011. However, health reform will most likely mitigate – or even overcome – many of those complications. While the number of seniors who own their own homes may have dipped within the last year, healthcare reform is expected to provide funding for home-based nurse visits and other home health care.
One important part of the health care reform bill that passed in March of 2010 is called “Optional Coverage of Nurse Home Visitation Services.” In order to pass, provisions had to be included in the health care reform laws that allowed for home visits by nurses and other professionals. Currently, Medicaid and Medicare pay for limited amounts of such visits. Under the new health care laws, more people than ever may have cheap, easy access to home health care. For the home care and home health care industry, then, the reform could have a dramatic and positive effect.
Section Three: Home Care and Home Health Care Industry Trends in 2010
Several of the home care and home health care industry trends from 2010 will continue and expand in 2011. However, hiring managers and professionals within the industry can expect to see a few new and emerging trends appear in the upcoming year. Some will have major impacts on the industry; others won’t be quite as noticeable. As a whole, though, these trends are going to shape the way that the home care and home health care industry works over the next decade or so.
Sources:
http://www.bls.gov/oco/ocos326.htm
http://www.leadinghomecare.com/lhcreport/20101006.html
http://www.themedica.com/articles/2009/03/the-us-home-healthcare-industr.html
http://www.interimhealthcare.com/franchise/info/industry_trends/homecare.aspx



