Nursing Home and Rehab Industry Outlook – 2012 Report
April 23, 2012 in Nursing Home / Rehab / SNF by NSLPN Admin
2012 is already off to a somewhat rocky start for the nursing home and rehab industry, and it is probably going to stay that way or worsen as the year progresses. The problem isn’t a lack of patients or nursing home jobs; the problem is profitability. Nursing home careers, in home care jobs, nursing home jobs, LPN jobs, senior care jobs, assisted living jobs and other nursing home positions continue to be in high demand. Cuts to Medicare and reduced rates, however, are severely damaging many nursing facilities’ ability to stay above water. Learn more about trends in the nursing home and rehab industry for 2012 below.
Section One: Job Outlook for the Rehab and Nursing Home Industry in 2012
The job outlook for the industry continues to be strong. Everything from senior living jobs to nursing home jobs will continue to be in demand. Learn about a few standouts below.
In-Demand Jobs in the Nursing Home and Rehab Industry in 2012
As with previous years, LPN jobs will continue to be highly in demand at nursing home and rehab facilities throughout the country. Likewise, in home care jobs and at home care jobs for nurses will continue to be in demand as well. Many nurses may prefer to work in home-based settings, which could actually increase the demand for these professionals at nursing home facilities. Experienced nurses with high salary demands may have a more difficult time finding senior care jobs, however, due to the extreme cuts that are becoming necessary at many facilities. NSLPN will continue to monitor this situation to keep you informed about what to expect.
Less In-Demand Jobs in the Nursing Home and Rehab Industry in 2012
While LPN jobs and other nursing jobs will continue to be in demand at senior care facilities around the country. the demand for administrative assistants and other office workers will continue to decrease. Those who do find work will need to have extensive amounts of experience in handling Medicare-related issues. Those who are currently filling such positions should seek additional training to ensure that they are extensively knowledgeable about Medicare cuts and other topics. That knowledge will allow them to secure and maintain employment a lot more easily.
Due to cuts, specialized employees like physical therapists may not be able to find full-time work at nursing homes and other facilities. Many nursing homes will rely on part-time help or will simply hire such professionals on an as-needed basis. Of course, this means a lower level of care for patients, but these facilities need to find ways to remain profitable. In the face of Medicare cuts, that is becoming more difficult than ever.
Section Two: Growth in the Rehab and Nursing Home Industry in 2012
In 2012, the nursing home and rehab industry will continue to grow in terms of the number of beds that are filled. After all, the population of the U.S. continues to age, and there are more people who need nursing home care than ever. For this reason, there will be a somewhat higher demand for assisted living jobs, senior living jobs, hospice jobs and other jobs in nursing homes. However, the industry is not expected to grow in terms of profitability in 2012. The big culprit here is, of course, Medicare. In some cases, Medicare reimbursements are being frozen, and reduced Medicare coverage is a major issue. Congress is not expected to enact any rate increases for the next fiscal year either, so there is no help on the horizon in that department.
Section Three: Trends in the Nursing Home and Rehab Industry in 2012
The dismal economic state of the country is going to have the biggest impact on trends in the rehab and nursing home industry in 2012. Unlike many previous years, when exciting advances and unique features were being unveiled at nursing homes and assisted living facilities around the country, many facilities will be slashing services and tightening their belts in other ways.
- Memory Care and Alzheimer’s Units – The one area that is expected to flourish in 2012 is memory care and Alzheimer’s care. Growing demand for specialized service for these conditions is prompting many nursing homes and assisted living facilities to add these types of units. Nursing home positions for professionals who have experience with these types of conditions will be readily available. Those who would like to find jobs in nursing homes should consider getting specialized training and education about memory care to be as prepared as possible.
- More Crowded Conditions – Unhappily, many nursing homes around the country will be filled to capacity. The main issue here is that it will be more difficult for new facilities to be opened due to the lackluster economy. Finding a facility that is not extremely crowded may be difficult in some areas.
- Slashed Services – To make up for issues with Medicare coverage and payments, many facilities will be slashing services. This may include wage cuts and frozen wages for employees as well. The most affordable nursing homes are the ones that will generally fall into this category. Seniors with limited financial means will have to choose facilities that simply don’t offer the broad array of services that they once did.
- Foreclosures Continue to Keep Beds Filled – Finally, ongoing foreclosures will prompt many people to enter nursing homes much earlier than usual. This will add to the overcrowding and to the ongoing demand for care jobs as well.
Although 2012 isn’t going to be a phenomenal year for the nursing home and rehab industry, there is no doubt that the industry will get through it in one piece. At this point, there’s no place to go but up. The results of the upcoming presidential election could play a very big role in the future of the industry as well. With the right people in Congress, there’s hope that positive changes to the Medicare system will be enacted.
Resources:
http://www.nj.com/news/index.ssf/2012/03/head_of_nj_nursing_home_associ.html
http://www.nhmonitor.com/
http://www.marcumllp.com/news-and-events/nursing-home-changes-whats-on-the-horizon-for-2012-and-beyond



